Are you ready to open your own small business, but find yourself wondering where your clients / customers / patients will come from? Are you put off by all the advice from the so-called “marketing experts” who insist you venture way out of your comfort zone to “generate leads,” invest in every new marketing techno-toy and spend a small fortune “getting your name out there”?


It Really IS That Simple will show you a refreshingly Simple way to grow your business, and as you read, you will breathe a sigh of relief as you realize that, no, you don’t have to sell your soul or empty your bank account to enjoy the success you dream of. By the end of the book, you will know in your heart (and soul) that the Simple approach is all you need…and you’ll know how to make it happen.


The Low-Tech, No-Ick, Common-Sense Approach

to Creating an Extraordinary Small Business

The Book

Four Factors for Small Business Success

Know + Like + Trust = Care About

“The more people who KNOW you … and LIKE you … and TRUST you …
so that they CARE about what you do for a living …
the more successful you will be.”

Sounds Simple, huh?

Even obvious? And yes, it is! But if you dig into what it really means to Know someone… and to Like them… and most importantly… to Trust them… there’s a lot more to it than just knowing someone’s name and getting a pretty calendar from them every November…

"Do what you do so well they will want to see it again and bring their friends"
~ Walt Disney

Simple Success Factors

To Know...

If someone “Knows” you, it Simply means they know who you are on a personal basis. Not a best friend; maybe not as a friend at all, but if they were to see your face they would be able to come up with a name. Or, in today’s virtual world, see your name in their email inbox or on their Facebook page and say “yes, I know that person.” What it doesn’t mean is that someone recognizes your name or your face just from your personal marketing.

To Like...

If someone Likes you, it Simply means that he or she smiles when they think about you. We might even go so far as to say that we can define Liking as an absence of “DISLiking;” that is, when someone who Knows you hears your name they don’t have a negative reaction! Of course, we should strive for more than that; to inspire the people who Know us to have more than just a neutral reaction when they think about us or hear from us – something more along the lines of “Wow, my day is a little brighter now!”

To Trust...

Well, if someone Knows me and Likes me, of COURSE they Trust me, right? Unfortunately, no. Believe or not, it is possible to Know and Like someone and not fully Trust them! But we aren’t talking about a lack of trust in the integrity or ethics department because if someone doesn’t think you’re an honorable sort of guy or gal, they probably don’t Like you much either. What we mean by Trust is that the people who Know you and Like you Trust that you’ll do a great job for them and their referred business. That if they refer you to their friends, you won’t embarrass them. They Trust you to make them pleased with and proud of their recommendation.

To CARE About

This is where many eager entrepreneurs blow it. They try to tell their potential customers all about what they do before their potential customers care to hear about what they do! They jump right from “Hi, how ya’ doin’? My name is Joe” to “Do you know anyone looking for a <insert Joe’s job description>?”

Patience, grasshopper. You just can’t rush the Care About!

“Jennifer has done it again! She combines her always-genuine style of teaching business-building with a how-to strategy for developing the 'know, like and trust' relationships that draw people to do business with you and refer you to others. And, of course...she keeps it simple! Great book!”Bob Burgcoauthor of The Go-Giver and author of Adversaries into Allies
“I really love this book! If business people could just understand that it doesn't have to be so HARD, they might be more successful.”Barbara Munson Munson Communications Editorial Services
“This year has been my best ever and I didn’t do anything that felt icky to find success - and I owe that to you.”
“I think you have saved my career - AND my sanity!
Thanks for the wonderful book!”
“I no longer hide under the covers so I don’t have to face doing business in ways that I hated!”

Order Now

Order Yours!

It’s here, it’s here! It Really Is That Simple is now available in both paperback and Kindle versions. Order your autographed copy today for immediate delivery and maybe a few for your entrepreneurial friends!

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Free Teleseminars

  • Resetting Your Mindset for 2015

    You’ve probably heard that “what you focus on expands” or “your thoughts create your reality” or even that “worrying is praying for what you don’t want.”  

    All true – at least around here we believe it to be! So, in this inspirational teleseminar, Blake Farley and I will share more than a dozen tips and strategies to help you face 2015 with optimism and enthusiasm. 

    We’ll talk about…

    • The Power of the Personal Mantra
    • “Silver Lining” Thinking
    • Looking for Evidence
    • Setting and Enforcing Boundaries
    • Seeing it… Feeling it… Making it Happen
    • Why Venting is NOT Good for the Soul
    • Turning That Frown Upside Down
    • …and much more!


    Date: Thursday, January 29th, 2015
    Time: 8am Pacific / 9am Mountain / 10am Central / 11am Eastern
    Duration: 60 minutes
    Cost: Freeeee!
    Equipment Needed: Telephone and/or Computer with speakers


    The only equipment you’ll need to listen in is a telephone and/or a computer. Once you register you will receive further details and instructions.

    Please note – by registering for a Simple teleseminar you will NOT be automatically added to our mailing list. We want YOU to make that decision for yourself! So, if you like what you’re seeing so far and would like to learn more about what we’re all about, please subscribe to our general mailing list to the right!

Simple Newsletter

(AKA: Mailing List)

Want to Be Notified of Upcoming Events?
Just Subscribe to the Simple Newsletter!

“Thank you again Jennifer - every time I listen to one of your teleseminars I feel really GOOD about being the best I can be!”
“As always, your teleseminar lived
up to its ‘must attend’ status.”
“I love your teleseminars because they remind us of good old fashioned common sense, manners and values!”

Free Mini-Clinic

What’s A Mini-Clinic?

  • What Is It?

    A mini-clinic is Simply an emailed program of tips, assignments and inspirations. The intent of the mini-clinic is to help you take what you’ve read (or will read) in the It Really Is That Simple book and incorporate it into your own small business. Be assured that our mini-clinics are 99% sales pitch-free – oh, we might mention a related product or service, but the vast majority of the material is Simply helpful help!

    If you haven’t yet read the book, that’s okay too! The tips, assignments and inspirations will still make sense to you…because…it really IS that Simple!

  • How it Works

    Simple. Just enroll in the mini-clinic over there on the right, wait for a request to confirm your enrollment, confirm it and watch your email. The program will begin right away. You’ll then receive an email from us every few days for about a month. If you ever want to stop the mini-clinic, it’s easy to do.

  • When you enroll in one of our mini-clinics, we cross our hearts that we will do nothing with your contact information except use it to begin the program and add you to our general mailing list (which is easy to unsubscribe to if you wish). Enroll with confidence!


“Like all magnificent things, it's very simple.”Natalie BabbittTuck Everlasting
“The Secret of Joy in work is one word - excellence.
To know how to do something well is to enjoy it.”
Pearl S. BuckNobel Prize in Literature, Pulitzer Prize for Fiction
“It's simply brilliant because it's brilliantly simple.”Tony Cane-HoneysettWriter & Filmmaker

Join the VIP Lounge

Join the Simple VIP Lounge

Membership in the It Really Is That Simple VIP Lounge gives you access to lots of Simple goodies – totally free!

What sorts of goodies, you ask? Well, we intend to enhance the Lounge as time goes on, but right now the Lounge includes a chapter from the book, sample Sphere of Influence letters and mass emails, book recommendations for further study, It Really Is That Simple-approved service providers and recordings of our monthly It Really Is That Simple-inspired teleseminars. Certainly worth the cost of admission, wouldn’t you agree?

All we ask in return is that you tell us a little bit about yourself such as your location, your industry and anything else you’d like to share.

Be assured that your registration information will not be shared with anyone, nor used for any sinister or annoying purpose. We give you our Simple promise on that!

To join the Lounge, just fill out the form with as much or as little information as you feel comfortable providing. And then watch your email for your registration confirmation and access instructions.

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Recent Blog Entries

"I am (or intend to be) the best thing to ever happen to my customers."

About Jennifer Allan-Hagedorn

“I’m a Writer!”

If you’ve never heard my schtick on why this is such an important phrase to me, check out my blog on Elevator Speeches here. Basically, it says that if you’re excited about what you do… if you’re proud of what you do… if you’re good at what you do, you don’t need a fancy elevator speech. Your enthusiasm and self-confidence will create an aura around you that’s magnetic to everyone you meet!

So, yes, I’m a writer and I do a little speaking and consulting from time to time. I started writing professionally in 2006, when I finally finished “that book” I’d started back in, oh, probably 2003. “That book” was released in early 2007 with the title: Sell with Soul: The New Agent’s Guide to an Extraordinary Career in Real Estate. I never really thought anyone would actually buy it, so I confess that I didn’t put much effort into the design or marketing. But oops! I was wrong! People DID buy it, and DID like it, so I immediately went to work on the much higher-quality 2nd edition which was released in 2008 with a new subtitle – Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect.

My next book: If You’re Not Having Fun Selling Real Estate, You’re Not Doing it Right came out in early 2010, and is a sequel, of sorts, to Sell with Soul. I followed that up with Prospect with SOUL for Real Estate Agents which was released in mid-2011 and in late 2013 I released a two-volume blog-to-book set called Selling Real Estate without Selling Your SoulAnd of course, as I write this, I’m putting the final touches on my first non-real estate-related book – It Really IS That Simple. All of my books can be found at the Sell With Soul Store (just in case you are interested :-) )

What Else I’m Up To These Days

I divide my time these days between writing and rescuing shelter dogs. I’ve become quite the proficient rescuer (if I do say so myself), helping my local county kill shelter become very close to no-kill in a part of the country where spaying and neutering are not, shall we say, widely accepted practices.

I am both humbled and exhilarated every day by the goodness and generosity of the rescue community – what an amazing group of crazy men and (mostly) women dedicated to saving lives! I’m honored to be a part of it. I’ve even created my own little rescue, called… get this… Saving with Soul! ( is my rescue Facebook page.) And who knows…there might just be a book about my adventures in dog rescue coming soon :-). If you are a fellow rescuer (or would like to be), please connect with me over on Facebook!

Jennifer Allan-Hagedorn
Jennifer Allan-Hagedorn
Author, Speaker, Educator

• Graduated summa cum laude with a BS in Spanish
• Real estate licensed in 1996; Earned the GRI* in 1997
• 1997 #2 rookie agent @ Coldwell Banker
• Office top producer several years in a row
• Member of the RE/MAX Hall of Fame
• Creator of the Exceptional Agent Project
• Author of the Sell with Soul book series
• Commander in Chief of ACRE**
• Chief Miracle-Maker at Saving with Soul Dog Rescue

* Graduate REALTOR® Institute
** Accredited Consultant in Real Estate®


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Mailing Address:
5202 Brookwood Lane
Crestview, FL 32539



"Don't do anything that makes you feel icky."