Are you ready to open your own small business, but find yourself wondering where your clients / customers / patients will come from? Are you put off by all the advice from the so-called “marketing experts” who insist you venture way out of your comfort zone to “generate leads,” invest in every new marketing techno-toy and spend a small fortune “getting your name out there”?
It Really IS That Simple will show you a refreshingly Simple way to grow your business, and as you read, you will breathe a sigh of relief as you realize that, no, you don’t have to sell your soul or empty your bank account to enjoy the success you dream of. By the end of the book, you will know in your heart (and soul) that the Simple approach is all you need…and you’ll know how to make it happen.
The Low-Tech, No-Ick, Common-Sense Approach
to Creating an Extraordinary Small Business
Four Factors for Small Business Success
Know + Like + Trust = Care About
“The more people who KNOW you … and LIKE you … and TRUST you …
so that they CARE about what you do for a living …
the more successful you will be.”
Sounds Simple, huh?
Even obvious? And yes, it is! But if you dig into what it really means to Know someone… and to Like them… and most importantly… to Trust them… there’s a lot more to it than just knowing someone’s name and getting a pretty calendar from them every November…
"Do what you do so well they will want to see it again and bring their friends"
~ Walt Disney
Simple Success Factors
To CARE About
Patience, grasshopper. You just can’t rush the Care About!
Thanks for the wonderful book!”
- Autographed by Author
Oops, you missed it! No worries, the recording is available in the Simple VIP Lounge for your listening enjoyment.
In It Really Is That Simple, the book, we describe the Very Important People Who Know Us (and hopefully Like and Trust us) as our “Sphere of Influence or “SOI,” which, in a properly executed KL&T business model will be your primary source of great clients / customers / patients (CCPs).
But that doesn’t just happen by luck or accident; no, inspiring your SOI to enthusiastically support your small business is not Simply a matter of shooting out monthly newsletters or annual calendars and it has nothing to do (at all) with incessantly reminding your SOI how much you luuuuuv referrals! So how DO you get the business and referrals from the Very Important People Who Know You?
We’ll answer these questions and more in September’s Simple-Minded show!
The only equipment you’ll need to listen in is a telephone and/or a computer. Once you register you will receive further details and instructions.
Please note – by registering for a Simple teleseminar you will NOT be automatically added to our mailing list. We want YOU to make that decision for yourself! So, if you like what you’re seeing so far and would like to learn more about what we’re all about, please subscribe to our general mailing list to the right!
(AKA: Mailing List)
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Just Subscribe to the Simple Newsletter!
up to its ‘must attend’ status.”
What’s A Mini-Clinic?
What Is It?
A mini-clinic is Simply an emailed program of tips, assignments and inspirations. The intent of the mini-clinic is to help you take what you’ve read (or will read) in the It Really Is That Simple book and incorporate it into your own small business. Be assured that our mini-clinics are 99% sales pitch-free – oh, we might mention a related product or service, but the vast majority of the material is Simply helpful help!
If you haven’t yet read the book, that’s okay too! The tips, assignments and inspirations will still make sense to you…because…it really IS that Simple!
How it Works
Simple. Just enroll in the mini-clinic over there on the right, wait for a request to confirm your enrollment, confirm it and watch your email. The program will begin right away. You’ll then receive an email from us every few days for about a month. If you ever want to stop the mini-clinic, it’s easy to do.
When you enroll in one of our mini-clinics, we cross our hearts that we will do nothing with your contact information except use it to begin the program and add you to our general mailing list (which is easy to unsubscribe to if you wish). Enroll with confidence!
To know how to do something well is to enjoy it.”Pearl S. BuckNobel Prize in Literature, Pulitzer Prize for Fiction
Join the VIP Lounge
Join the Simple VIP Lounge
Membership in the It Really Is That Simple VIP Lounge gives you access to lots of Simple goodies – totally free!
What sorts of goodies, you ask? Well, we intend to enhance the Lounge as time goes on, but right now the Lounge includes a chapter from the book, sample Sphere of Influence letters and mass emails, book recommendations for further study, It Really Is That Simple-approved service providers and recordings of our monthly It Really Is That Simple-inspired teleseminars. Certainly worth the cost of admission, wouldn’t you agree?
All we ask in return is that you tell us a little bit about yourself such as your location, your industry and anything else you’d like to share.
Be assured that your registration information will not be shared with anyone, nor used for any sinister or annoying purpose. We give you our Simple promise on that!
To join the Lounge, just fill out the form with as much or as little information as you feel comfortable providing. And then watch your email for your registration confirmation and access instructions.
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Recent Blog Entries
- I was listening to a Dave Ramsey podcast, as I often do, and came across a conversation he had with a new small business owner that really struck me. So much so that I paused my iPod...Read More
"I am (or intend to be) the best thing to ever happen to my customers."
About Jennifer Allan-Hagedorn
“I’m a Writer!”
If you’ve never heard my schtick on why this is such an important phrase to me, check out my blog on Elevator Speeches here. Basically, it says that if you’re excited about what you do… if you’re proud of what you do… if you’re good at what you do, you don’t need a fancy elevator speech. Your enthusiasm and self-confidence will create an aura around you that’s magnetic to everyone you meet!
So, yes, I’m a writer and I do a little speaking and consulting from time to time. I started writing professionally in 2006, when I finally finished “that book” I’d started back in, oh, probably 2003. “That book” was released in early 2007 with the title: Sell with Soul: The New Agent’s Guide to an Extraordinary Career in Real Estate. I never really thought anyone would actually buy it, so I confess that I didn’t put much effort into the design or marketing. But oops! I was wrong! People DID buy it, and DID like it, so I immediately went to work on the much higher-quality 2nd edition which was released in 2008 with a new subtitle – Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect.
My next book: If You’re Not Having Fun Selling Real Estate, You’re Not Doing it Right came out in early 2010, and is a sequel, of sorts, to Sell with Soul. I followed that up with Prospect with SOUL for Real Estate Agents which was released in mid-2011 and in late 2013 I released a two-volume blog-to-book set called Selling Real Estate without Selling Your Soul. And of course, as I write this, I’m putting the final touches on my first non-real estate-related book – It Really IS That Simple. All of my books can be found at the Sell With Soul Store (just in case you are interested )
What Else I’m Up To These Days
I divide my time these days between writing and rescuing shelter dogs. I’ve become quite the proficient rescuer (if I do say so myself), helping my local county kill shelter become very close to no-kill in a part of the country where spaying and neutering are not, shall we say, widely accepted practices.
I am both humbled and exhilarated every day by the goodness and generosity of the rescue community – what an amazing group of crazy men and (mostly) women dedicated to saving lives! I’m honored to be a part of it. I’ve even created my own little rescue, called… get this… Saving with Soul! (www.SavingwithSoul.com is my rescue Facebook page.) And who knows…there might just be a book about my adventures in dog rescue coming soon :-). If you are a fellow rescuer (or would like to be), please connect with me over on Facebook!
• Graduated summa cum laude with a BS in Spanish
• Real estate licensed in 1996; Earned the GRI* in 1997
• 1997 #2 rookie agent @ Coldwell Banker
• Office top producer several years in a row
• Member of the RE/MAX Hall of Fame
• Creator of the Exceptional Agent Project
• Author of the Sell with Soul book series
• Commander in Chief of ACRE**
• Chief Miracle-Maker at Saving with Soul Dog Rescue
* Graduate REALTOR® Institute
** Accredited Consultant in Real Estate®
Keep In Touch
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Contact Me … Let me count the ways
5202 Brookwood Lane
Crestview, FL 32539